If you’re in the business of storage, then you know that marketing is key to success. After all, how else will potential customers know about your self storage facility and what you have to offer? The good news is that there are plenty of excellent marketing practices out there that can help your storage unit business succeed.
At Storage Inc, we stay up to date with the latest trends for marketing storage units. With the right marketing tactics, you can ensure you’re supporting a successful self storage business.
In this guide, we’ll discuss some of the best marketing practices for storage businesses so that you can get started promoting your business today.
Use Search Engine Optimization (SEO)
SEO is a process of optimizing your website and online content to rank higher in search engine results pages (SERPs). This can be a great way to get more exposure for your self storage facilities and attract potential customers searching for storage units online.
Local SEO is a process that helps storage businesses rank higher in search engine results for local searches. This can be done by optimizing your website and online listings for local keywords, such as “storage units in Ontario.” Optimizing for local SEO will help you attract storage unit renters searching for storage units in your area.
Use Social Media to Reach Potential Customers
Social media is a powerful tool to help you reach a large audience with your storage unit business. Create accounts on popular platforms like Facebook, Twitter, and Instagram. Then, start posting engaging content that will interest potential storage unit renters.
Make Use of Online Directories
Online directories can be a great way to get your storage business in front of potential customers. Storage units are often listed in online directories, so include your business in these listings. This will help people searching for self storage units in your area to find your business.
Provide Relevant Content on Your Storage Unit Business Website
Content marketing is a process that involves creating and distributing high-quality content to attract storage unit renters to your business. This can be done by writing blog posts, creating infographics, or producing videos about storage-related topics. The goal of content marketing is to drive traffic to your storage unit business website and generate leads.
Your storage business website should provide potential customers with relevant and valuable information. Include things like self storage unit sizes, pricing, promotions, amenities like climate-controlled units, and contact information. You can also include blog posts with tips for storage unit renters. This will help your website rank higher in search engine results and attract storage unit renters to your business.
Make Google Your New Best Friend
What does every business want? To be the first page that pops up on a Google search. Google is the most popular search engine, and if you want storage unit customers, you will want to be one of the first businesses they see. You can do this by optimizing your website for SEO.
Additionally, Google My Business is a free listing that appears when people search for storage units in your area. This listing includes your storage business name, address, phone number, and website, and it also shows customers’ reviews and ratings. Claiming and optimizing your Google My Business listing can help you attract more storage unit renters to your business.
By using Google My Business posts, you can also promote self storage unit specials and promotions. This is a great way to attract storage unit renters who are searching for deals on self storage properties.
Use Pay-Per-Click (PPC) Advertising
PPC is an advertising model in which businesses pay a fee each time one of their ads is clicked. This can be a great way to get your storage business in front of potential customers searching for either business storage or personal storage units online. However, keep in mind that PPC is best paired with a robust inbound marketing strategy focusing on organic search rankings.
Offer Discounts and Promotions
Discounts and promotions can be a great way to attract storage unit renters to your business. Consider offering a discount for first-time storage unit renters or storage unit rentals for a specific duration. You can also offer promotions for referring others to your business.
This may be an excellent opportunity to advertise a self storage unit vs. a business storage unit. If you’re opening a new self storage facility, make sure people are aware of the unique opportunity with a deal they can’t resist.
Get Involved in Your Community
Storage businesses can get involved in their local communities to attract customers. This can be done by sponsoring local events, donating to local charities, or participating in community outreach programs. Getting involved in your community will help you build positive relationships and increase exposure in the self storage industry.
Online Rentals Are a Must
Make sure your self storage company is listed on online storage rental platforms. This will make it easy for potential customers to find and rent storage units from your business. Self storage businesses that are listed on online rental platforms tend to have higher occupancy rates and more satisfied customers. A reliable, efficient platform will streamline your customer’s rental experience and help your storage unit business raise profits.
Email marketing can be a great way to reach storage unit renters and promote your business. Regular emails can send your customers storage unit discounts, promotions, and new product announcements. You can also use it to build relationships with storage unit renters and create loyalty among your customer base.
Whether you’re targeting commercial storage customers (like small business owners, retail businesses, etc.) or personal storage seekers, emails can be an effective way to speak directly to your target demographic.
Website Design and Functionality
Your storage unit business website should be designed with your customer in mind. It should be easy to navigate and include all the information that storage unit renters need to know about your business. Additionally, your website should be mobile-friendly and responsive, as more and more people are using their smartphones to search for storage units.
Respond to Reviews
Storage unit businesses should make sure to respond to all reviews, both positive and negative. This shows leads that you are active and engaged with your storage business, and it also helps build trust and credibility with potential storage unit renters. Just make sure to remain professional when dealing with negative reviews. Remember, you want to nurture customer relationships, not drive them away.
Offline marketing can be a great way to reach storage unit renters who might not be using the internet to search for storage units. This can be done by placing flyers in local businesses, running print ads in local publications, or sponsoring local events. Offline marketing aims to generate awareness for your self storage business and attract storage unit renters who might not be using the internet to search for storage.
By following these best practices, you can set your storage unit business up for success. Just remember to focus on marketing strategies to reach your target audience and generate leads. With a little effort and creativity, you can efficiently market your self storage business, increase your occupancy rate, and attract new storage unit renters.
Self storage marketing doesn’t need to be complicated. At Storage Inc, we’ve helped storage businesses of all sizes market storage units and attract new customers and realize their growth potential.
Contact Storage Inc today to learn more about our storage marketing services. We’ll help you create a custom storage marketing plan to help your business succeed!