What is the first thing you do as a consumer before making a purchase? Do you read the product descriptions, perhaps? Is there a photo gallery? Is price a consideration?
Before you buy anything, it’s important to conduct some research. After all, if you purchase something without doing your homework, you’ll be wasting money. Before purchasing anything, customers read 90% of reviews. You’ll need several clients to leave comments on your self storage website in order to ensure that your storage facility lasts.
But what if you only have old client feedback? What if they don’t go into great detail regarding your storage facility? How can you get the costumer comments you need to generate new leads when you only have outdated evaluations from prior clients?
Storage Inc is here to help those in the storage industry thrive through self storage marketing. The best self storage websites need to gather customer reviews to stay in the game, and all you have to do is lay the groundwork.
Here are five storage tips to get customers to leave reviews on your self storage website.
Make Your Self Storage Website Accessible
Customers are more likely to leave a review if they see positive ones. Positive reviews on Google can be the first thing visitors notice when looking for your storage units. It’s a little thing, but if your domain isn’t connected to Google, clients won’t be able to submit product and service evaluations. If your self storage website isn’t on Google, it’s time to get started on a Google My Business profile.
Fortunately, a well-maintained Google My Business is an excellent tool for increasing your company’s internet presence and boosting domain authority. A new and current customer will be able to see short information and facts about your company and existing client feedback. Viewing existing reviews will help self storage marketing endeavors, and they’ll get a quick look at the services you offer in your storage facilities.
Getting positive customer reviews is crucial for obtaining new leads, so making sure Google, Yelp, Bing, and other search engines can find you quickly is essential. It’s also the distinction between finding or losing new customers. Reviews ensure that new leads can find storage units, access the information, and get a more complete idea of your facility.
It’s also critical to provide your consumers with various methods to share their thoughts about your company. A generic email asking people to fill out a survey isn’t particularly interesting, and you risk losing their business. Providing many channels for them to express their opinions will prove beneficial to your self storage website.
Offer Incentives for Reviews
Incentives like discounts and special deals are a great approach to encourage your consumers to provide you with feedback. You’ll still be receiving genuine comments from your consumers, but they’ll be more inclined to submit one if they know it will help them save money.
When you offer an incentive for leaving a review, it also helps increase the number of reviews. The more reviews available on your self storage website, the more likely you are to be found by new potential customers.
If you make it difficult for people to leave feedback, they won’t bother. The whole point of having customers leave reviews is to make it as effortless as possible.
Incentives may include:
- Gift cards
- Free services
You can also offer other types of incentives, like a contest. Give away a free month of storage or a $100 gift card to the person who leaves the most detailed review. You’ll be amazed at how many people will go out of their way to write a long, positive review when they know they could win a prize.
Give Your Customers Time to Have a Self Storage Experience
It’s possible that asking for reviews will go one of two ways: your consumer genuinely enjoyed your storage facility and is ready to provide an honest review, or they are rushed. There’s a good chance they’ll submit a mixed or lousy evaluation.
So, when is it appropriate to ask your consumers for a review?
Wait a few weeks before beginning the process of asking for a review. Open with something more personalized. Thank them sincerely for their purchase, then lead into requesting a review. It doesn’t have to be long at all; simply ask them to write 140 characters or less regarding their purchase. End by expressing your gratitude once again, and leave a link to your Google my Business profile or self storage website.
You could also include a review request as part of your follow-up email sequence after someone has made a purchase. This gives them time to use the self storage unit and form an opinion about their experience.
Asking for customer feedback is a necessary part of owning a self storage website. Still, it doesn’t have to be complicated.
Need help with self storage marketing? Trust a self storage marketing company like Storage Inc to help you get the most out of storage websites. We’ll help you encourage customers to leave reviews, increase website traffic, and maximize your online presence.
Answer All Customer Reviews
Responding to previous reviews is one approach to gaining more evaluations for self storage websites. Customers like feeling cared for and being able to see concerns, suggestions, and comments addressed. They also like to see a company’s personality.
When you answer all positive and negative reviews, it shows that you’re interested in your customers’ opinions and willing to take the time to address them. It also allows you to take any suggestions they have and use them to improve your storage facility.
You can further solidify the relationship between customer and company by sharing how you plan to use their feedback to improve your self storage website or business. For example, suppose a customer complains about the cleanliness of the facility. In that case, you can let them know that you’ve implemented a new cleaning schedule.
Leaving reviews should be easy for customers, and responding to them should be just as effortless for you. Make it a part of your customer service process to answer all reviews regularly. You can even set up alerts to notify you whenever a new review is posted. That way, you can address it right away.
The goal is to ensure that every customer feels valued, whether they had a positive or negative experience.
Customers are more likely to change their minds if you apologize, offer a solution, and provide additional customer service that other companies might miss out on. As a company owner, it’s usually best to maintain things professional and never give a negative response to a consumer. Maintain the reputation of your self storage website and keep everything polite by offering different fixes and remaining optimistic.
Thank Your Customers
It only takes a few minutes to send a quick thank-you note to your clients for their comments. Thanking them for a purchase and an evaluation is certain to earn their loyalty and future business. Furthermore, they’ll be inclined to leave more reviews because of your continued kind and personal replies.
Customer feedback is critical to your company’s success, but it’s also vital to establish trust with your consumers while providing excellent service. It’s important that they feel there are actual persons providing support behind the computer. By following these three methods, you’re sure to encourage customers to leave reviews on your self storage website.
Now that you know how to get customers to leave reviews on a self storage website, it’s time to put your knowledge into practice. Start by creating an incentive for customers to review your storage facility. This could be anything from a discount on their next rental agreement to a free month of storage. You could also offer a drawing for a prize (such as a free storage unit for a year) for customers who leave reviews.
Once you’ve created an incentive, promote it on your website and social media channels. Let customers know that they could be eligible for a discount or prize just by leaving a review of your self storage facility.
Finally, make it easy for customers to leave reviews by creating a link on your website that goes directly to your Google My Business listing. You can also add a “Review Us” button to your emails and social media posts. By making it easy for customers to leave reviews, you’ll be more likely to get the positive feedback you’re looking for.
Storage Inc can assist you with marketing and attracting traffic to your storage website when you need assistance. We’ll provide online reservations and comprehensive storage marketing services to help you succeed in the self storage business. Contact us today to get started!