One of the drawbacks of inbound marketing is that companies frequently lack buyer personas for their industry. If you’ve ever been uninterested or even irritated by a commercial that wasn’t relevant to you, then you understand why developing buyer personas is so important.
In the self storage industry, there are two types of customers: those who need a storage facility for their belongings and those who need storage space to store their inventory.
To market your self storage units to the right leads, you’ll need to develop buyer personas for each type of customer. This is where Storage Inc can help. With an experienced team, extensive industry knowledge, storage services, and self storage marketing services, we can develop a buyer persona and expand your self storage website.
So how do you get started on creating the best self storage website? How do you ensure that the right leads find your storage website? Let’s find out.
What Is a Buyer Persona?
A buyer persona is a profile that depicts your typical or ideal customers. These personas provide businesses with essential data and insights that can help them develop in various ways.
You can have one buyer persona or many, depending on your company. You’ll probably have fewer personas than a print business, for example, if you provide a very particular service.
Developing buyer personas is an essential part of inbound marketing. Once you’ve defined your ideal customer, you can begin to attract them with targeted content, ads, and offers on your self storage website.
You’ll need to gather data about your target market to develop a buyer persona. This data will help you understand their storage needs, wants, and pain points when searching for storage facilities.
A variety of methods can be utilized to collect data about your target market. You can survey your current customers, for example, or use social media listening tools.
Once you’ve gathered this data, you can begin to develop your buyer persona. Start by creating a basic profile that includes some demographic information.
You can also include information about what storage solution they’re looking for. Finally, add some notes about their buying journey.
Buyer Persona Development Tips
- Keep it simple. Stick to the essential facts. Is your clientele composed of a specific age group or income level? Do they work in a particular industry? What’s the actual cause for their request for your storage solutions?
- Do your research. Don’t depend on your best guess. Keep track of the valuable information your consumers provide, such as questions that they ask, reviews that they write, and how they engage on social media.
- Ask questions. Your customers want to feel like you understand them! Asking questions using surveys or interest forms may help you gather crucial information on your current clients so that you can reach out to other similar consumers.
Remember, a buyer persona is meant to be a profile of your ideal customer. You can always adjust and change it as you learn more about your target market.
Why Is a Self Storage Website Buyer Persona Important?
As we mentioned, a buyer persona is essential for inbound self storage marketing. Once you’ve created your persona, you may begin attracting them to your self storage website and state-of-the-art convenient locations.
A buyer persona does more than help you attract the right leads, and it also helps you close deals and improves your customer service.
Here are the many reasons why creating a buyer persona and designing a self storage marketing strategy that caters to their journey is essential.
Customers Want to Be Understood
Customers are far more likely to rent units from a self storage business that understands them. A buyer persona will give your team insights into your consumers’ needs and concerns. How much space are they looking for in unit sizes? Do they need packing supplies? Do they need to store business files? Are they looking for long-term storage?
If you can demonstrate to your audience that you know their problems and address their issues, you’ll establish the connection they’re searching for right now.
It’s essential to remember that customers don’t just want to be understood; they also want to know that you understand. How you communicate with your buyer persona will play a role in whether or not they’re interested in working with you.
Use the data gathered to develop targeted content for your self storage website. This could be blog posts, ebooks, or even infographics.
Your goal is to show your persona that you understand their issues and can provide solutions. If you can do this effectively, they’ll be far more likely to work with you in the future.
You Can Create Better Audience Segmentation
Connecting dots to create a cohesive, unique story that makes sense is critical for any content marketing campaign. Segmenting your audience is the secret to delivering relevant, valuable information that your customers will want to read more of.
Creating a buyer persona helps you segment your audience more effectively. You can use the data gathered about your persona to develop targeted content for specific segments of your self storage website visitors.
For example, if you know that one of your persona’s pain points is finding affordable self storage, you can create content that addresses this issue.
You can also use this information to target specific ads and offers to your persona. If you know that they’re interested in finding affordable self storage, for example, you can create an offer for a discount on their first month’s rent.
This type of audience segmentation is essential for any self storage marketing campaign. By targeting your content and offers to your persona, you’ll be able to increase your conversion rate and close more deals.
You Can Develop More Effective Advertising
Advertising is one of the most critical aspects of self storage marketing. After all, you need to be able to get your self storage website in front of your target market if you want to generate leads.
Creating a buyer persona can help you develop more effective advertising campaigns. You can use the data gathered about your persona to create targeted ads relevant to their buyer’s journey.
For example, if you know that your persona is interested in finding self storage close to their home, you can create an ad campaign targeting a local keyword.
You’ll Create More Valuable Content
Creating any piece of content, from emails to ebooks, requires a lot of time and resources. Make sure you aren’t wasting your time by concentrating on topics your consumers are interested in and in a format they will most likely read. Understanding your audience is the key to building an effective content plan for your self storage website.
Here are some examples of content that the best self storage websites generate:
- Blogs that are helpful and informative
- Web pages
- Videos that show off storage unit features
- Podcasts with tips for self storage customers
- Emails with the latest self storage news
- White papers with data and statistics about self storage
- Ebooks with self storage tips
You’ll be able to generate more valuable content for your self storage website if you clearly understand who your target market is. By creating buyer personas, you can ensure that your content is relevant and valuable to your self storage customers.
You’ll Increase Your Chances of Closing a Deal
If you can show your potential customers that you understand their needs, you’ll be in a much better position to close a deal.
When self storage consumers search for a business to work with, they’re looking for value and trust. They want to know that the self storage company they choose can provide them with the services they need at a fair price. They also want to know that the business is trustworthy and will take care of their belongings.
If you can show your buyer persona that you’re in tune with their inquiries, you’re well on your way to earning their trust. You can do this by providing targeted content on your self storage website that addresses their specific needs.
Remember, you’re not just trying to close a deal with any customer. You’re trying to close a deal with the right customer.
A buyer persona will help you determine which self storage leads are worth pursuing and which ones aren’t a good match for your business. By taking the time to develop a persona, you can save yourself a lot of time and energy in the long run.
How Storage Inc Can Help Develop Your Self Storage Website Buyer Persona
At Storage Inc, we have years of experience in the self storage industry. We know what it takes to create a successful self storage website and generate quality leads.
Contact us today if you’re interested in learning more about how we can help you develop your buyer persona and create meaningful content for storage websites. We’ll be happy to answer any of your self storage marketing questions.
Buyer personas are an integral component of your inbound marketing plan. They may assist you in building closer connections with your consumers, which should help you attract and turn more valuable leads for your company. Request a free analysis now to boost your self storage website with inbound marketing!